Intro:
SiriusXM sought a strategic partner to help build brand recognition and customer retention through a refresh of their current website and brand identity.
The Problem:
People still associate SiriusXM solely with its radio offering with music and news. Consumers expect car technology to keep up with their digital lifestyle but experience a disconnect in their daily driving experience.
Our Approach:
Position SiriusXM Connect as a modern, intelligent infrastructure partner and establish the brand as essential to the safety, connectivity, and performance of today’s vehicles. By powering everything from crash detection to remote diagnostics, SiriusXM Connect helps brands meet rising expectations with quiet confidence and built-in trust.
The Result:
We brought a holistic lens to the customer journey from creative strategy, technology platforms & media. I developed the creative concept for our team, wrote the manifesto, and worked with our designers and strategists to bring this concept to life.