Intro
Energy Bird is a science-backed wellness brand focused on helping people build sustainable habits around energy, focus, stress, and recovery. To support its expansion into Toronto, the brand hosted a series of pop-up wellness events designed to introduce consumers to its products and philosophy.

The Challenge
The goal was to drive attendance while introducing a relatively new brand to Toronto's wellness community. The emails and SMS needed to communicate the value of the events without feeling overly promotional.

My Role
I wrote the email campaign supporting each activation, including launch, reminder, and follow-up emails. The messaging balanced product education with event information and established a clear, approachable brand voice across the campaign.

The Result
The campaign helped support Energy Bird's experiential marketing efforts by building awareness, encouraging event participation, and creating a consistent customer experience before and after each activation.